Mobile Marketing: Finding Your Customers No Matter Where They Are
Finding Your Customers No Matter Where They Are
Use Mobile Marketing to Supercharge Brands, Sales, and Profits!
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
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Review: Mobile Marketing: Finding Your Customers No Matter Where They AreUser Review - Goodreads
Very neatly explained
Review: Mobile Marketing: Finding Your Customers No Matter Where They AreUser Review - Sarah - Goodreads
Great book for basic mobile info. It's a bit out of date since things change pretty quickly (it doesn't include the iPhone 4 and has only partial info on the 3GS), but it's still a great primer. Read full review