Treasury of Alphabets and Lettering: A Source Book of the Best Letter Forms of Past and Present for Sign Painters, Graphic Artists, Commercial Artists, Typographers, Printers, Sculptors, Architects, and Schools of Art and DesignThe introductory text provides a perceptive analysis of letter forms. Tschichold discusses lettering as a work of art, good and bad letters, older and recent letter forms, the use of capital and lower-case letters, word spacing, line spacing, the selection of appropriate letter styles, and the layout of groups of letters and signs. The type specimens are handsomely reproduced, most in their original size. Every alphabet was specially arranged by Tschichold, and forms a well-balanced graphic design. Many of the outstanding historical sources appear better here than in the often poorly printed originals. The book is identical to the original edition, first published in 1966, with a new introduction by designer and writer Ben Rosen. |
Contents
Foreword | 6 |
Lettering as a Work of Art | 13 |
The Older Letter Forms | 23 |
The Use of Capitals | 29 |
Selection of the Correct Letter Style | 38 |
About the Ampersand | 45 |
Plates 49224 | 224 |
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Common terms and phrases
A B C D E A B C D E F ABCDEFGHI ABCDEFGHIJK abcdefghijklmno p q r s t u v w x y z abcdefghijklmnopqrst Actual alphabet andern architecture ascenders BAD LETTERS basic strokes Baskerville beautiful letter blackletter Blake Bodoni calligraphic Cancellaresca capital letters Capitalis Carolingian minuscule Caslon crossbar curves Deberny & Peignot Didot duxit eius Enschedé Fraktur Frankfurt am Main Garamond Gothic graphic design Gras Vibert Haarlem hard to read height horizontal inches inscription Jan Tschichold Johann layout legible letter forms letter spacing letter style line spacing lower case letters Lucas Majuscules modern Monotype Corporation Münchenstein numerals Nürnberg oldstyle original Ornamental Paris PLATES proportion quod Renaissance Roman and Italic Roman cursive roman letters Rotunda sans serif Schwabacher script Sheffield slanted Stempel Stephenson Textur Type Foundry typefaces typography Uncial vertical visual communications vnnd VWXYZ Walbaum wirdt word image word spacing