Good Company: Business Success in the Worthiness EraLaurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies’ records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money. |
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Good Company: Business Success in the Worthiness Era Laurie Jo Bassi,Laurie Bassi Limited preview - 2011 |
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accessed December 21 accessed January 14 American Express annual Apple behavior Best Companies Beth Israel better blog brand BusinessWeek Center CHAPTER China commitment communities Company Index company's consumers corporate social responsibility costs create customer service decades Disney economic Edelman efforts employees environment environmental example executive Facebook FedEx focus Fortune 100 Fortune 100 firms Foxconn Frauenheim Glassdoor.com global Goldman Sachs green growing Harvard Business HCL Technologies Hewlett-Packard Home Depot human Ibid increasingly industry Intel investment investors January 25 labor Laurie layoffs leaders leadership Millennials million Nardelli organizations outsourcing overall panies penalties percent performance Pew Research Center profits publicly traded ranking ratings Recession reciprocity regulation restraint says score seller Seventh shareholder activism stakeholders stewards stewardship suppliers tax havens tion United Walmart workers Workforce Management workplace worthiness wRatings Zappos