Good Company: Business Success in the Worthiness Era (Google eBook)
Berrett-Koehler Publishers, Sep 6, 2011 - Business & Economics - 296 pages
Laurie Bassi and her coauthors show that despite the dispiriting headlines, we are entering a more hopeful economic age. The authors call it the “Worthiness Era.” And in it, the good guys are poised to win. Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.” Proof is in the numbers. The authors created the Good Company Index to take a systematic look at Fortune 100 companies’ records as employers, sellers, and stewards of society and the planet. The results were clear: worthiness pays off. Companies in the same industry with higher scores on the index—that is, companies that have behaved better—outperformed their peers in the stock market. And this is not some academic exercise: the authors have used principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples, Bassi and company explain each aspect of corporate worthiness and describe how you can assess other companies with which you do business as a consumer, investor, or employee. This detailed guide will help you determine who the good guys are—those companies that are worthy of your time, your loyalty, and your money.
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Review: Good Company: Business Success in the Worthiness EraUser Review - David E McClendon, Sr - Goodreads
The book would have made a good article or dissertation. However, the main premise of the book could be summed up fairly easily. Take care of the environment Be nice to your employees Don't pay your ... Read full review
Review: Good Company: Business Success in the Worthiness EraUser Review - Vincent Omegba - Goodreads
As a preacher and social entrepreneur, I found the book reinforcing the principles of "the externally focused church" which simply submit that a church is ineffective if it is not missed by the community when it leaves. Great book! Read full review