The Power of Persuasion: How We're Bought and Sold

Front Cover
Wiley, Jan 23, 2006 - Psychology - 288 pages
7 Reviews
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org

"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail

"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association

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Review: The Power of Persuasion: How We're Bought and Sold

User Review  - Philski - Goodreads

It was good and stands on its own but I found Robert Cialdini's "Influence: The Psychology of Persuasion" more interesting and useful (and Cialdini's work is cited frequently by Levine) The pull to ... Read full review

Review: The Power of Persuasion: How We're Bought and Sold

User Review  - Max Mahan - Goodreads

If you have any interest in bargaining, psychology, or how you get swindled into buying things - definitely a great book to look at. Read full review

About the author (2006)

ROBERT LEVINE is Professor and former Chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, NY Times, Utne Reader and American Scientist. He has received awards for his teaching, research and writing, including being named the university's "Outstanding Professor." Dr. Levine has been a Visiting Professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He serves on boards of professional organizations in the U.S. Germany and Taiwan.

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