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Mass media:

an introduction to modern communication
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Longman, 1979 - Social Science - 536 pages

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Contents

Mass Media and the Critical Consumer
3
The Process of Mass Communication
14
Interpersonal and Group Communication 16 Models of Mass
21
Copyright

28 other sections not shown

Other editions - View all

Mass media: an introduction to modern communication
Mass media: an introduction to modern communication
Ray Eldon Hiebert,Donald F. Ungurait,Thomas W. Bohn
Snippet view - 1979
Mass media III: an introduction to modern communication
Mass media III: an introduction to modern communication
Ray Eldon Hiebert,Donald F. Ungurait,Thomas W. Bohn
Snippet view - 1982
Mass media: an introduction to modern communication
Mass media: an introduction to modern communication
Ray Eldon Hiebert,Donald F. Ungurait,Thomas W. Bohn
Snippet view - 1974

Common terms and phrases

A. C. Nielsen advertising agency album American artists Association audience average basic become book publishing broadcast circulation comic commercial Company consumer corporate costs coverage create creative culture distribution economic editor effect entertainment example feedback FIGURE film function gatekeepers groups impact important increased individual industry involved issue journalism journalists Leo Burnett magazines major Marshall McLuhan Mary Hartman mass communication mass media media system media units mediart medium million motion pictures movie munication newspaper operations opinion organization paper percent person phonograph political print media production public relations radio and television radio stations ratings readers record reporters revenue rock music role sell sender situation comedies social society story studios television stations theater tion variety viewers Washington Wilbur Schramm women York

References to this book

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Bibliographic information

QR code for Mass media
TitleMass media: an introduction to modern communication
AuthorsRay Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn
Edition2, illustrated
PublisherLongman, 1979
ISBN0582280702, 9780582280700
Length536 pages
Subjects ›  › 

Language Arts & Disciplines / Communication Studies
Social Science / Media Studies
Social Science / Sociology / General
  
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