Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

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John Wiley & Sons, Sep 29, 2010 - Business & Economics - 256 pages
6 Reviews
Launch effective real-time communications to win in today's always-on world

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.

Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:

  • Develop a business culture that encourages speed over sloth
  • Read buying signals as people interact with your online information
  • Crowdsource product development, naming, and even marketing materials such as online videos
  • Engage reporters to shape stories as they are being written
  • Command premium prices by delivering products at speed
  • Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

  

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Review: Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

User Review  - Nicole - Goodreads

Seemed very similar to his other books, and told many of the same stories. Read full review

Review: Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

User Review  - Ben Love - Goodreads

Originally wrote: “I had the pleasure of meeting David at SxSW earlier this year and, surprisingly for someone who lives in marketing, had never read any of his books. So now I'm fixing that.” Wow… a ... Read full review

Contents

Grow Your Business Now
3
Dispatches from the Front
19
Laying Down Some RealTime Law
27
RealTime Attitude
33
Contents
40
Engage the Media at Their Convenience
51
Crisis Communications and the Media
71
What Are People Saying about You This Instant?
82
Connect with Your Market
111
Going Mobile Real Time Is All the Time
138
They Want It Immediately
145
Grow Your Business Now
157
Media Sources
219
Acknowledgments
227
Index
233
Copyright

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About the author (2010)

David Meerman Scott's book The New Rules of Marketing and PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list, with over a quarter million copies in print in more than twenty-five languages, New Rules, now in its third edition, is a modern business classic. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers in real time.

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