The American Car Dealership

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MotorBooks International, 2004 - Transportation - 156 pages
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Discover every facet of American car dealerships throughout history, from the opulent Art Deco showrooms of the 1930s and 1940s, to the clean-cut structures of the 1950s and 1960s, and today's glass-enclosed superstores. Filled with new model previews, grand openings, search lights, and cars cloaked in secrecy, plus collectible advertising memorabilia and giveaway items such as pens, pedal cars, signs, ashtrays, and coffee mugs. Highlighted are dealership business practices, from animal trade-ins at the turn of the century to today's galas.About the AuthorRobert Genat is an accomplished author and photographer who has written numerous books for Motorbooks International. Robert has restored two classic cars in the last 10 years, and is currently working on a chopped deuce coupe. He and his wife, Robin, own and operate Zone Five Photo. Genat lives in Encinitas, California.
  

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Contents

INTRODUCTION
7
RISK TAKERS AND VISIONARIES
15
FROM STORE FRONT TO AUTO MALL
40
SALESMEN AND THE ART OF THE DEAL
87
SERVICE AFTER THE SALE
131
BIBLIOGRAPHY
156
Copyright

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About the author (2004)

Robert Genat is an accomplished author and photographer who has written 25 books for MBI Publishing. A self-proclaimed "gearhead," Robert has restored two classic cars in the last 10 years (one of which was featured in a nationally syndicated television show), and has recently completed a chopped '32 five-window coupe. He and his wife Robin own and operate ZoneFive Photo. Genat lives in Encinitas, California.

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