Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You
Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well.Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market.Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results!In this book you will learn How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market. How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms--and much more!
What people are saying - Write a review
We haven't found any reviews in the usual places.
advance the ball Amy Poehler appointment approach arguments audience authentic voice Barack Obama Bellino benchmark Big Impact Bill Cosby body point build Butterfly Effect challenging Chapter clients close company’s competition core outline craft create creative dance define your intention earn the right elevator pitch Elevator Speech Effect example Free Downloads give goal going happen heard Here’s idea introduction Jerry Seinfeld John Fund Let’s listener listener’s little scrappy look meeting Melanie Griffith minute elevator speech Monroe’s Motivated Sequence morphed movie Opportunity General Information person pitch plus-ing practice presenter’s professional prospect referral Remember Ronald Reagan scenario sell share shark Small Message someone speaker speaking Speech Evaluation Form step story strategy talking points Terri things three-minute elevator speech Tina Fey tool unique Vincent Chase walk you’re