Logo Design Workbook: A Hands-On Guide to Creating Logos

Sean Adams, Noreen Morioka

Rockport Publishers, 2006 - Design - 240 pages

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

What people are saying

From start to finish Logo's

User Review  - danagy - Overstock.com

Another Rockport (publisher) jewel. Start with an idea and finish it through with a winning logo; that is what this book does. Very comprehensive and chocked full of details. A must own book for designers.

Review: Logo Design Workbook: A Hands-On Guide to Creating Logos

User Review  - Isis Sousa - Goodreads

Easey to read, practical, goes straight to the point and has many great logotype examples to inspire you. It is bound with excellent tips and I have larned precious lessons from this book.

Contents

• III: 12
• IV: 16
• V: 21
• VI: 42
• VII: 79
• VIII: 100
• IX: 224
• X: 232
• XI: 238
• XII: 239

About the author

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

 

Bibliographic information

• Title: Logo Design Workbook: A Hands-On Guide to Creating Logos; Rockport Publishers Inc
• Authors: Sean Adams, Noreen Morioka
• Contributors: Sean Adams, Terry Lee Stone
• Edition: illustrated
• Publisher: Rockport Publishers, 2006
• ISBN: 1592532349, 9781592532346
• Length: 240 pages
• Subjects: Art / General; Design / Graphic Arts / Advertising; Design / Graphic Arts / Branding & Logo Design; Design / Graphic Arts / Commercial & Corporate