Logo Design Workbook: A Hands-On Guide to Creating Logos
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
What people are saying - Write a review
From start to finish Logo'sUser Review - danagy - Overstock.com
Another Rockport (publisher) jewel. Start with an idea and finish it through with a winning logo; that is what this book does. Very comprehensive and chocked full of details. A must own book for designers. Read full review
Review: Logo Design Workbook: A Hands-On Guide to Creating LogosUser Review - Isis Sousa - Goodreads
Easey to read, practical, goes straight to the point and has many great logotype examples to inspire you. It is bound with excellent tips and I have larned precious lessons from this book. Read full review