Logo Design Workbook: A Hands-On Guide to Creating Logos

Front Cover
Rockport Publishers, Mar 1, 2006 - ANTIQUES & COLLECTIBLES - 240 pages
6 Reviews
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

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Review: Logo Design Workbook: A Hands-On Guide to Creating Logos

User Review  - Isis Sousa - Goodreads

Easey to read, practical, goes straight to the point and has many great logotype examples to inspire you. It is bound with excellent tips and I have larned precious lessons from this book. Read full review

Review: Logo Design Workbook: A Hands-On Guide to Creating Logos

User Review  - Ashley - Goodreads

Pretty elementary, even for an introductory book. Wastes pages with examples of fonts the reader should already be acquainted with if they've ever used MS Word, basics of colors you learn in Art 101 ... Read full review

About the author (2006)

Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter's president. She served nationally as the president of the AIGA Chapter President's Council.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director's Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art DirectorĘs Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

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