Analyzing cultures: an introduction and handbook
Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
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The Field of Cultural Semiotics
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abstract American ancient animal became behavior biological biosemiotics bipedalism Blade Runner bodily body brain called century chapter codes cognitive color comic communication concept conceptual metaphor connotative consciousness defined deixis developed discourse domain effect emotional evolutionary example existence explain fact Ferdinand de Saussure function gesture Greek guage h/er haptic hominid Homo culturalis Homo erectus human species iconic ideas image schema individuals instance interpretation kinesic language linguist living macrosignified male meaning metonym modern modern-day myths narrative nature novel objects origins patterns perceived philosopher physical pop art proxemic psychologists refer religious representation s/he sapiens Saussure scientific semiosis semiotician semiotics sense sensory sexual signifying order signs social society sociobiologists sounds specific speech sphere story structure symbols technique theater theory tion tribal tural ture Turing test verbal visual vocal Waiting for Godot Western words