I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

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Wiley, Mar 6, 1998 - Biography & Autobiography - 360 pages
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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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I'd like the world to buy a coke: the life and leadership of Roberto Goizueta

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A fascinating and readable chronicle of how a lowly chemical engineer rose through the ranks to become the CEO of Coca-Cola and then proceeded to transform the giant company into a truly global brand name, tripling the corporation's size. Read full review

Contents

Cuba Castro and Coke
1
Flight to the Top
23
The Spanish Inquisition
55
Copyright

11 other sections not shown

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About the author (1998)

DAVID GREISING is the Atlanta bureau chief of BusinessWeek magazine, and has covered Goizueta and Coca-Cola since arriving in Atlanta in early 1994. A graduate of DePauw University, he was a business columnist for the Chicago Sun-Times before joining BusinessWeek's Chicago bureau in 1989. He is also the author of Brokers, Bagmen & Moles: Fraud and Corruption in the Chicago Futures Market (Wiley).

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