I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
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I'd like the world to buy a coke: the life and leadership of Roberto GoizuetaUser Review - Not Available - Book Verdict
A fascinating and readable chronicle of how a lowly chemical engineer rose through the ranks to become the CEO of Coca-Cola and then proceeded to transform the giant company into a truly global brand name, tripling the corporation's size. Read full review
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