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A. C. Nielsen adver advertising agency announcer appeal audience beneﬁt booklets box top business-paper advertising buyer C. E. Hooper campaign catalog check list color competition consumer contest copy cost coupon cover customers dealers deﬁnite desirable direct mail discount and allowance display distribution distributors effective electros envelope factors ﬁeld ﬁgure ﬁnal ﬁnd ﬁnished ﬁrm ﬁrst ﬁt ﬂag folders give guarantee headline house organ idea identiﬁcation illustrations important inﬂuence Ink Business Bookshelf insert instructions interest jobbers lay-out listeners magazine manufacturer material ment merchandise method order blank package paper possible premium offer printed printer problem proﬁt promotion prospect purchase reader retail rotogravure sales letter sales point sales promotion salesmen sample selling space speciﬁc spot radio sumer tell Tie-in tion tising users Write