books.google.com - Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they...http://books.google.com/books/about/Juicing_the_orange.html?id=r-g9Q87dna4C&utm_source=gb-gplus-shareJuicing the orange
