Global Challenges in Responsible Business

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N. Craig Smith
Cambridge University Press, Jul 29, 2010 - Business & Economics - 309 pages
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Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.
  

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Contents

Introduction Corporate responsibility and global business
1
Part I Embedding corporate responsibility
11
Part II Marketing and corporate responsibility
133
Part III Corporate responsibility and developing countries
215
Index
303
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About the author (2010)

N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.

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