books.google.com - Since its birth in the 1960s, the study of popular culture has come a long way in defining its object, its purpose, and its place in academe. Emerging along the margins of a scholarly establishment that initially dismissed anything popular as unworthy of serious study-trivial, formulaic, easily digestible,...http://books.google.com/books/about/Popular_Culture_Theory_And_Methodology.html?id=r1DFqJaoEhIC&utm_source=gb-gplus-sharePopular Culture Theory And Methodology
