Yes!: 50 Scientifically Proven Ways to Be Persuasive (Google eBook)
Simon and Schuster, Sep 3, 2008 - Business & Economics - 288 pages
Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
What people are saying - Write a review
Review: Yes!: 50 Scientifically Proven Ways to Be PersuasiveUser Review - Stephanie - Goodreads
I really liked this book, because I am a firm believer in short chapters that are intriguing, and that is what this book offers. I also love how well-researched it is, so that you know the methods ... Read full review
Review: Yes!: 50 Scientifically Proven Ways to Be PersuasiveUser Review - Anne - Goodreads
Good and quick read. Consists mostly of scientific researches & experimental results about persuasion and less about marketing case studies. It gets a little hard to read when you get to about number 30. Read full review
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When persuasion might backfire how
When does a bonus become an onus?
Does fear persuade or does it paralyze?
Which office item can make your
Why should restaurants ditch their baskets
Do favors behave like bread or like wine?
What tips should we take from those who get them?
What kind of smile can make the world smile back?
When is a loser a winner?
What can you gain from loss?
Which single word will strengthen your persuasion attempts?
When might asking for all the reasons be a mistake?
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How can rhyme make your influence climb?
How can you become a Jedi master
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What persuasion tip can you borrow from
Start low or start high? Which will make
Whats the hidden danger of being
When can the right way be the wrong way?
Whats the best way to turn a weakness into a strength?
Which faults unlock peoples vaults?
When is it right to admit that you were wrong?
How can similarities make a difference?
When is your name your game?
What can batting practice tell us about persuasion?
How can you get a head start in the quest for loyalty?
What can a box of crayons teach
What object can persuade people to reflect
What can make people believe everything
How can technology impede persuasive
How can you avoid driving your