How powerful is the ‘power of persuasion’?
A witty new book lists the psychological tricks you can play on people to make them say ‘Yes!’ to doing strange and unusual things. But the human mind is not putty that can be moulded...
Review continued here: http://www.spiked-online.com/index.php/site/reviewofbooks_article/4209/ 

Interesting, but gets boring and repetitive after a few chapters.

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

Why should restaurants ditch their baskets of mints? Because leaving a mint or two with the bill instead can significantly increase tips – especially if a little surprise is thrown in, (page 55). In ... Read full review

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

If you want to learn about persuasion, then Robert Cialdini is your man. However, I wasn't quite as enamored with Yes! 50 Scientifically Proven Ways to Be Persuasive as I was when I first read ... Read full review

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

Loy Machedo's Book Review - Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Robert B. Cialdini, Steve J. Martin It has been quite some time that scientific community has come to ... Read full review

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

A capturing read that focuses on facts and the outcomes of scientific studies in regards to how people subcutaneously react to words, images, group vs. individual dynamics, etc. Differences in ... Read full review

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

On method #25, so far the methods are interesting, and I've had the opportunity to use some of them...but the authors try to be too clever. Chapters are labeled with questions such as "When does a ... Read full review

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

A moderately good book with numerous useful persuasive tools and advice on how to use them with the science to back it up. However, over and over, I was left thinking about what the book could have ... Read full review

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

A good friend recommended this book one night over dinner and raised an interesting premise as to why he chose to read the subject matter: "I didn't read it to learn how to persuade people. I read it ... Read full review

Review: Yes!: 50 Scientifically Proven Ways to Be Persuasive

Excellent intro/overview of research in cognitive and social psychology that relates to persuasion in business, politics, relationships, etc. The conclusions and tips that the authors distill don't ... Read full review