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How powerful is the ‘power of persuasion’?
A witty new book lists the psychological tricks you can play on people to make them say ‘Yes!’ to doing strange and unusual things. But the human mind is
not putty that can be moulded...
Review continued here: http://www.spiked-online.com/index.php/site/reviewofbooks_article/4209/
 

Review: Yes!: 50 secrets from the science of persuasion

User Review  - Craig Albeck - Goodreads

Although I am only on page 54, I have been enlightened by some of the example provided - the television shopping channel that suggests people "call back later" for instance. Brilliant! I anticipate Yes! will be full of nuggets that will inspire marketing techniques at work Read full review


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