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How powerful is the ‘power of persuasion’?
Review: Yes!: 50 secrets from the science of persuasionUser Review - Craig Albeck - Goodreads
Although I am only on page 54, I have been enlightened by some of the example provided - the television shopping channel that suggests people "call back later" for instance. Brilliant! I anticipate Yes! will be full of nuggets that will inspire marketing techniques at work Read full review