Encyclopedia of Consumer Brands: Consumable Products
Saint James Press, 1994 - Reference - 681 pages
Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.
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Encyclopedia of consumer brandsUser Review - Not Available - Book Verdict
This is the first in a three-volume set that presents information about the origin, evolution, and current market status of about 600 popular brands. It contains alphabetically arranged entries for ... Read full review