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An Analysis of the Relationship between Athletic Expenditures and Success
A Case Study of Mesa Marin Raceway
7 other sections not shown
A-League achievement adolescents advertising associated athletic department athletics program attendance baseball basketball brand equity brand image brand personality Branscombe club sports coach competitive consumer behavior customers Davis developed Division Division I-A Duda effect ego-oriented examined expenditures experiential consumption factors fans FC Barcelona Fink football Football Kingz important included individual interaction International Internet Journal of Sport Kingz Knights league level of team Major League Baseball mastery mastery-oriented ment merchandise Mesa Marin Raceway NASCAR nationally recognized NCAA obesity orientation perceptions physical skill players promotion Psychology public accommodation questionnaire relationship respondents role satisfaction season ticket segments service quality soccer social Southeastern state university sponsor sponsorship sport consumption sport entities Sport Management Sport Marketing Quarterly sport public relations sport spectator sports team strategies success sumer Sutton Target team identification television tion Trail tweens University variables winning Zealand Zealand Knights Zhang