Persuasion: Command Attention / Hold Their Interest / Get What You Want (Google eBook)
To get what you want-be it in business or life-you've got to get people to give it to you. While you can use intimidation, manipulation, and seduction to achieve your objectives, such tactics won't win allies for the long haul. Persuasion outlines the process of influencing others and, most importantly, how to apply it. Inside you'll find answers to questions such as:
In today's business world, education, intelligence, and hard work alone won't deliver a win. The ability to persuade is the great differentiator and Persuasion gives you the tools needed to seal the deal.
What people are saying - Write a review
We haven't found any reviews in the usual places.
the artof persuasion
Ann Baxter balance of power basic behavior believe benefits can’t Chapter cognitive dissonance commitment company’s con artists confidence cost cost-center code cost-plus pricing Dale Carnegie deal decision doesn’t e-mail effort emotional appeals engage example feel gatekeepers give goal going hiring I’ve Ifyou instance interested letter listening logical logical arguments marketing meet ments move forward negotiation offer ofthe outgoing mail person persuade someone persuadee’s phone call pitch position present problem product or service profes prospect questions reason receiver rejection request Richard Nelson Bolles rifle-shot approach salary salespeople salesperson selling shotgun approach situation skill specific resistance step strategy suade suadee tactic Take Action talk target tell thatyou there’s they’re things tion tive Tom Gorman trying to persuade U.S. President ultimate resistance usually want to persuade what’s wins won’t writing you’ll you’ve