A Latina in the land of Hollywood and other essays on media culture
From ads for Victoria's Secret to the character roles of Rosie Perez, the mass media have been defining race and femininity. In this diverse set of essays, Angharad N. Valdivia breaks theoretical and methodological boundaries by exploiting the relationship of the media to various audiences.Throughout A Latina in the Land of Hollywood we are challenged to think differently about the media messages we often unconsciously consume, such as the popular representations of certain Latina cultural icons. Valdivia shows how reporters focus on Guatemalan activist Rigoberta Menchu's big smile, Brazilian media magnate Xuxa's blonde hair, and Puerto Rican actress Rosie Perez's high-pitched voice, never quite creating a comprehensive portrayal of these women.In her discussion of lingerie catalogs, Valdivia uncovers a similarly skewed depiction. The lush, high-class bedrooms of Victoria's Secret differ as much from the earthy, spare world of Frederick's of Hollywood as the types, sizes, and uses of the lingerie that,the two companies sell.Valdivia takes a look at family films, arguing that single mothers are almost always portrayed as either trampy floozies or sexless, hapless women, whereas single dads fare much better.Whether examining one teenager's likes and dislikes or considering single parenthood in family films, Valdivia investigates how popular culture has become the arena in which we struggle to know ourselves and to make ourselves known. She calls for scholars to move beyond investigating implicit themes in films and media to studying the ways that audiences of different colors, ages, genders, and sexual preferences might understand or misunderstand such cultural messages.ALatina in the Land of Hollywood aims to explode traditional discussions of media and popular culture. It is a must-read for anyone interested in popular culture, television, and film.
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Single Moms in Contemporary
Class and Femininity in Lingerie Ads
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active advertising African American American women appear audience backlash Brazil Brazilian challenges chapter component contemporary cultural studies Doubtfire economic ethnicity example experience fact family films family movies female femininity feminism feminist feminist scholars focus Frederick's of Hollywood friends frustration gender global Guatemalan Hollywood film identification identity indigenous individual institutional interpretation issues Latin American Latina Latina/Latino Latina/o level of analysis lingerie lives mainstream male marketing Mattelart middle-class models multicultural nearly Nobel Nobel Peace Prize organizational particular play pleasure political popular culture position postcolonial Prize production race readings reception representation resistance Rhiannon Rigoberta Menchu role Rosie Perez Rosie's scholarship sexuality single moms single mothers single parents social spectatorship stereotypes suggests textual theoretical theory tion traditional TV Globo U.S. television United Untamed Heart Victoria's Secret viewers woman women of color working-class Xou da Xuxa Xuxa Xuxa's