books.google.com - "This is the most systematic discussion of semiotics yet published." -- Choice"A bravura performance." -- Thomas Sebeok"Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." -- Social Sciences...http://books.google.com/books/about/Handbook_of_Semiotics.html?id=rHA4KQcPeNgC&q=otic&utm_source=gb-gplus-shareHandbook of Semiotics