The Psychology of Risk Taking Behavior (Google eBook)

Front Cover
Elsevier, Apr 28, 1994 - Business & Economics - 416 pages
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This book aims to help the reader to understand what motivates people to engage in risk taking behavior, such as participating in traffic, sports, financial investments, or courtship. The consequences of risk taking may be positive, or result in accidents and injuries, especially in traffic. The wealth of studies and theories (about 1000 references) is used to offer a cohesive, holistic view of risk motivation. The risk motivation theory is a dynamic state-trait model incorporating physiological, emotional and cognitive components of risk perception, processing and planning. If a deficit exists between desired and perceived risk, risk compensation behavior results. A feedback loop provides new information for the next perception-motivation-behavior process. Assumptions were tested and support was found with 120 subjects in a longitudinal study. The concepts and findings are discussed in relation to psychological theories and their meaning for our daily lives.
  

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So many views on what is risk taking helps explain why the IRS doesn't define insurance, merely an insurance comanay!
Lou Polur

Contents

Chapter 1 What Is Risk Taking Behavior?
1
Chapter 2 How Do We Perceive Risks ?
15
Chapter 3 Who Engages In Risk Taking Behavior ?
27
Chapter 4 Which Situational Factors Influence Risk Taking Behavior ?
113
Chapter 5 How Is Risk Taking Motivated and Emotionally Experienced?
129
Chapter 6 What Controls Risk Taking Behavior ?
161
Chapter 7 What Are the Consequences of Risk Taking Behavior ?
181
Chapter 8 How Do We Adapt to the Desire for and the Control of Risk Taking Behavior ?
211
Chapter 9 How Can We Explain Risk Taking Behavior Holistically ?
233
Chapter 10 What Does Risk Motivation Mean for Our Daily Lives as Researchers and as Normal Risk Takers ?
279
References
297
Author Index
361
Subject Index
377
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