Management Information Systems: Managing the Digital Firm

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Prentice Hall, 2004 - Business & Economics - 534 pages
10 Reviews
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce--i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

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Review: Management Information Systems: Managing the Digital Firm

User Review  - Murshidul - Goodreads

Got very good basic ideas about the importance of Management Information Systems in a business environment Read full review

Review: Management Information Systems: Managing the Digital Firm

User Review  - Rocky Maroan - Goodreads

Great Read full review

Contents

Organizations Management and
1
Chapter
14
Electronic Commerce Electronic
24
Copyright

57 other sections not shown

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About the author (2004)

Laudon is Professor of Information Systems at New York University's Stern Graduate School of Business. He holds a B.A. in economics and philosophy from Stanford University and a Ph.D. from Columbia University. His wife, Jane, and he have 2 daughters.

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