Satisfaction Guaranteed: The Making of the American Mass MarketWith colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism. Book jacket. |
Contents
AMERICAN | 25 |
THE NAME ON THE LABEL | 33 |
THE CHAIN OF DISTRIBUTION | 71 |
Copyright | |
3 other sections not shown
Other editions - View all
Common terms and phrases
advertising American booklet bought brand Butler Brothers Calkins campaign cards cash catalogue century cereal Chain Stores Chicago cities Colgate Colgate's company's consumers Corn Flakes corporations coupons Court created Crisco culture customers dealer department stores display distribution drug economic factory firms flavor Gillette grocer Harvard Heinz industry Ivory Ivory soap jobbers Journal Kellogg King Gillette Kodak label Macy's magazine mail-order manager manufac manufacturers Marshall Field's mass merchandise merchants modern Montgomery Ward National Biscuit offered organized package packed patent premiums price maintenance Printers Procter & Gamble Procter and Gamble promotional published purchase Pure Food Quaker Oats recipes reprinted in ABF Safety Razor sales forces salesmen samples Sapolio Sears sell shaving Shredded Wheat small retailers soap sold storekeepers tion Toasted Corn Flakes Town trademarks Trading Stamps Uneeda Walter Thompson wholesalers WRIGLEY'S wrote York