Satisfaction guaranteed: the making of the American mass market

Front Cover
Pantheon books, 1989 - Business & Economics - 339 pages
3 Reviews
With colorful prose and stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism.

From inside the book

What people are saying - Write a review

Review: Satisfaction Guaranteed: The Making of the American Mass Market

User Review  - Monte Lamb - Goodreads

This book is a history of marketing when the USA was developing after the Civil War until the 1920's. It starts real good, but about 2/3's of the way through, it starts to drag. I am not quite sure ... Read full review

Review: Satisfaction Guaranteed: The Making of the American Mass Market

User Review  - charles gehr - Goodreads

pretty good, pretty good. Read full review

Related books

Contents

AMERICAN
3
THE NAME ON THE LABEL
29
THE CHAIN OF DISTRIBUTION
58
Copyright

3 other sections not shown

Common terms and phrases

About the author (1989)

Susan Strasser is a professor of history at the University of Delaware.