The elements of speechwriting and public speaking
Seasoned speakers and neophytes will benefit from Cook's clearly written guide to preparing and presenting a speech. Each topic--from the proper use of humor to dealing with jittery nerves--is presented with examples from real speeches.
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Know Your Audience and Setting
Decide What You Want to Achieve
Selecting Your Topic
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Alice Roosevelt Longworth appeals argument audi audience B. F. Skinner believe Bob KEESHAN Carter chapter color communication credibility E. B. White Edwin Newman effect emotional ence example expect facts fear feel five flip chart GARRY Trudeau give a speech goal hear humor illustrate important interesting Jimmy Carter jokes kind laugh Lee Iacocca listeners look main ideas matter memory Michael Dukakis minutes never Nightline notes numbers opening organization overhead projector percent person pitch podium President problem projector props psychologists public speaking remember rhetoric Ronald Reagan Rudy Rushing River National sales presentation script sentence slides sound speaker speech to activate speech to entertain speech to persuade speech to stimulate speeches to inform stand story talk technique television tell there's things thought tion topic tricolon usually visual Vital Speeches voice words write