Get the Sony Style - a Case Study on Sony`s Marketing, Branding and Advertising Strategies

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GRIN Verlag, 2007 - 40 pages
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Page 3 - SONY ITALIA SpA Sony Italia is one of the leading manufacturers in Italy of audio, video, communications and information technology products for the consumer and professional markets (latest sales revenues of 660 million euro).
Page 3 - Sony's principal US businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony...

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