Why We Buy: The Science Of Shopping
Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture.Why We Buyis based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:
For those in retailing and marketing,Why We Buyis a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public,Why We Buyis a funny and sometimes disconcerting look at our favorite pastime.
18 pages matching grab in this book
Results 1-3 of 18
What people are saying - Write a review
Review: Why We Buy: The Science of ShoppingUser Review - Goodreads
Really interesting (and at times eye-opening, even shocking) book, detailed and well-written and invaluable for anyone who ever questions their products. Read full review
Review: Why We Buy: The Science of ShoppingUser Review - Ethan Voelkers - Goodreads
Underhill knows a lot about the retail experience. This book contains a lot of rationale for the way the shopping experience has been shaped over the years and is interesting for anyone who shops (which is everyone). Read full review
A Science Is Born
What Retailers Dont Know
The Twilight Zone
18 other sections not shown