Reviews

WHY WE BUY: The Science of Shopping

Editorial Review - Kirkus - Jane Doe

Shopping is one of the defining qualities of modern civilization, but this author convincingly argues that consumers may have a greater impact on the act of shopping than shopping has on them. Just as social scientists study people in natural conditions, Underhill studies consumers in retail environments. He's no academic, however, but a "real-world" consultant with such clients as McDonald's ... Read full review

User reviews

User ratings

5 stars
67
4 stars
146
3 stars
131
2 stars
30
1 star
11

All reviews - 405
5 stars - 65
4 stars - 143
3 stars - 129
2 stars - 30
1 star - 11
Unrated - 27

All reviews - 405
User reviews - 0

All reviews - 405
Goodreads - 403
Kirkus - 1