Conflict and Tradeoffs in Decision Making

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Elke U. Weber, Jonathan Baron, Graham Loomes
Cambridge University Press, 2001 - Business & Economics - 347 pages
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What makes some decisions easy and others difficult? Current research in judgment and decision making indicates that conflict plays a decisive role in decision making processes. The essays in this book address questions about the causes of conflict and its effects on decision making and emotions, particularly (but not only) the emotion of regret. Several chapters address the role of attribute tradeoffs, such as that between money and risk, in the measurement of values for policy purposes. The chapters provide overviews of several current research programs and present new data.

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Predicting Perceived Differences in Tradeoff Difficulty
The Enhancement of Feature Salience in Dichotomous
The Impact of Emotional Tradeoff Difficulty
Impulse Buying in Ordinary and Compulsive Consumers
Decisions About Prenatal Screening
Judgments of Relative Importance
Private Values and Public Policy
Problems and Some Solutions
Decisions with Multiple Stakeholders and Conflicting
Designing Websites to Empower Health Care Consumers
Interpreting Conflicts Between Intuition and Formal Models

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Page 321 - ... balance unchanged, also leaves the probability of the argument unchanged. But it seems that there may be another respect in which some kind of quantitative comparison between arguments is possible. This comparison turns...
Page 322 - ... depends, not merely on the value of the chance, but also on the accuracy of the evaluation, it follows that we ought not to have the same feeling of belief in reference to all events of which the chance is even. In short, to express the proper state of our belief, not one number but two are requisite, the first depending on the inferred probability, the second on the amount of knowledge on which that probability is based.

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About the author (2001)

Jonathan Baron is Professor of Psychology at the University of Pennsylvania. Baron's research is based on the utilitarian idea that society should be organized to do the most good (or to maximize utility). Some of his research examines people's intuitive principles for decision-making and moral judgement, and explores how these principles can stand in the way of doing the most good. Baron is the author of Rationality and Intelligence (1985); Thinking and Deciding (1988, 1994, 2000), a widely used textbook for advanced undergraduates and beyond; Morality and Rational Choice (1993), Judgement Misguided: Intuition and Error in Public Decision Making (1998); and Against Bioethics (2006). He has also co-edited three books and published over 175 papers and chapters. He is the editor of the journal Judgement and Decision Making, and he is currently president of the Society for Judgement and Decision Making. He holds a BA from Harvard and a PhD from Michigan and is a Fellow of the American Association for the Advancement of Science and of the American Psychological Society. He attempts to play tennis and classical guitar.

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