Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
What people are saying - Write a review
Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Scott - Goodreads
He presents some interesting studies, but it didn't seem to have a clear direction throughout the book. He gives advice for adapting to our irrational behaviors, but most of it seems to big to affect as the lone reader. It's worth a read, though. Read full review
Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Aleshia - Goodreads
I read this book for my LIS 505 Administration and Management of Libraries. This was probably my favorite of the three I read for it. It provides a whole bunch of situations that analyze human ... Read full review