Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - James Hatton - Goodreads
This is worth reading. It won't take long to read it. However, I'm not going to try to explain this book, too much. It's about the psychology that underlies our economic choices. When you go out with ... Read full review
Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Julia B - Goodreads
I found this book very interesting. It's helpful to have some insight as to your own rational limits. He had a fun but erudite tone which makes the book and easy read. Read full review