Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Review: Predictably Irrational: The Hidden Forces That Shape Our DecisionsUser Review - Paulina Romero - Goodreads
Read this and more reviews on my blog, Read Away Reality. I consider myself a very experienced reader, having read multiple hundred books in my 18 years. Usually that gives me a certain degree of ... Read full review
Review: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our DecisionsUser Review - Bryan Rahija - Goodreads
A solid look at some of the more counter-intuitive outcomes from human behavior. By this point, some of the experiments highlighted here have already entered the popular hivemind (such as the virtuoso ... Read full review