Beijing Jeep: the short, unhappy romance of American business in China

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Simon & Schuster Children's Publishing, 1989 - Business & Economics - 333 pages
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Analyzes the manifold difficulties faced by Western companies such as American Motors trying to do business in a newly opened China

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Review: Beijing Jeep

User Review  - Jonathon D - Goodreads

A great book about the failure of the American Motors Company to run a joint venture company in China. Great for anyone interested in the business aspects of China Read full review

Contents

Acknowledgments
9
Prologue
13
Introduction
19
Copyright

24 other sections not shown

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References to this book

International Management
Richard Mead
No preview available - 1998
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