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Abstract Number advertising American analyzed areas attitudes audience behavior broadcast California State University-Fullerton communication content analysis Court coverage daily newspapers demographic determine editors effects evaluation factors film findings groups hypotheses Illinois University included indicated interviews Iowa Iowa State University issues journalism journalists l979 Adviser l980 Adviser M.A. University magazines major mass media measure ment opinion organization orientation paper percent period Ph.D photographs political practitioners predicted problems production professional public relations questionnaire radio readers readership relationship reporters respondents role sample scores selected significant social sources Southern Illinois University stations stories study examined subjects survey television theory thesis tion types University of Florida University of Georgia University of Kansas University of Texas University of Wisconsin variables viewers women