One Click: Jeff Bezos and the Rise of Amazon.com

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Portfolio Penguin, 2011 - Electronic commerce - 214 pages
32 Reviews

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
*Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
*Why Amazon zealously guards some patents yet freely shares others.
*Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
*How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
*Where the company is headed next.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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Review: One Click: Jeff Bezos and the Rise of Amazon.com

User Review  - Eustacia Tan - Goodreads

Amazon was always fairly expensive in Singapore (shipping and all that). But, when I moved to Japan, it became a life-saver when I was looking for English books. Or you know, just wanted to buy ... Read full review

Review: One Click: Jeff Bezos and the Rise of Amazon.com

User Review  - Yasser El Zahhar - Goodreads

I liked that book. As an entrepreneur who is -as usual - facing a lot of problems with his business; this book gave me a good shot of inspiration, and make me feel like it's okay if I don't make ... Read full review

About the author (2011)

Richard Brandt is an award-winning journalist who has been writing about Silicon Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.

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