One Click: Jeff Bezos and the Rise of Amazon.com

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Portfolio Penguin, 2011 - Electronic commerce - 214 pages
14 Reviews
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

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Review: One Click: Jeff Bezos and the Rise of Amazon.com

User Review  - Gareth Otton - Goodreads

After reading biographies and books surrounding companies like Apple, Google, Virgin and Starbucks I was left feeling inspired to get started and make my mark on the world. Why then, after reading One ... Read full review

Review: One Click: Jeff Bezos and the Rise of Amazon.com

User Review  - Eustacia Tan - Goodreads

Amazon was always fairly expensive in Singapore (shipping and all that). But, when I moved to Japan, it became a life-saver when I was looking for English books. Or you know, just wanted to buy ... Read full review

About the author (2011)

Richard Brandt is an award-winning journalist who has been writing about Silicon Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.

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