The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) StrategiesThe Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. |
From inside the book
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... benefits in areas such as manufactur- ing and sourcing. In durables, production is increasingly outsourced to the Far East, and acquiring traditional big players with production plants in Western countries is not as attractive as in the ...
... benefits for its chains , and has been compelled to give up some of its investments . Similarly , Coop Norden in Scandinavia , a consortium of many Nordic cooperative retailers , has not reaped the benefits promised by the consortium ...
... benefits, such as larger discounts and surprise benefits at the store. Many retailers give a bonus whenever customers use the card, regardless of where the card is used. However, the biggest rewards are given when the customer buys at ...
... benefits. For example, Tesco life insurance provides a price guarantee: if a customer finds a lower priced insurance policy some- where else, the customer will receive 1,000 Clubcard points. Tesco has also made it easy for club members ...
Contents
1 | |
5 | |
2 Retail formats | 50 |
3 Collaboration in the retail value chain | 106 |
4 Demand management | 130 |
5 Store operations | 188 |
6 Information technology trends in the retail value chain | 223 |
7 Loyalty programmes and shopper information sharing | 278 |
8 The future | 333 |
References | 354 |
Index | 355 |