books.google.com - Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals...http://books.google.com/books/about/Advances_in_Behavioral_Economics.html?id=sA4jJOjwCW4C&utm_source=gb-gplus-shareAdvances in Behavioral Economics
