Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox (Google eBook)
This book provides the know-how that is required to successfully respond to counterfeit trade. It constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. The book thereby aids the definition and implementation of market monitoring, reaction, and prevention strategies. Key benefits are the unbiased analysis of the supply- and demand-side of the illicit market, the strong focus on assisting practitioners to deal with the challenge, as well as the high standard of research that supports the presented findings.
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activities analysis anti-counterfeiting measures anti-counterfeiting strategies application approach authentication awareness Bandwagon effect behavior brand and product brand owners brand value brand-protection characteristics company’s consumer surveys costs counterfeit actors counterfeit articles counterfeit consumers counterfeit imports counterfeit products counterfeit trade customs deceptive counterfeit discuss effects Electronic Product Code enforcement EPCglobal estimates European Union example fakes fast-moving consumer genuine articles genuine products identify illicit actors illicit market imitation products impact of counterfeit implications individual industry Info Box infringements inspection intellectual property rights investigations licit manufacturers monitoring network effects non-deceptive counterfeit organizational overall perceived piracy potential product categories product-protection protection purchase counterfeit require respect respondents RFID transponders risk security features seizures serial number share of counterfeit shipment software piracy stakeholders substitution effects sumers supply chain supply chain security terfeit tion track-and-trace trademark users