The New How: Creating Business Solutions Through Collaborative Strategy
What people are saying about The New How
"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."
Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets.
Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.
In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.
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Review: The New How: Creating Business Solutions Through Collaborative StrategyUser Review - JP - Goodreads
I really like the overall framework and specific techniques Merchant shares for avoiding the "Air Sandwich." Her approach compliments the classic strategy works with an interactive method that ensures ... Read full review
Review: The New How: Creating Business Solutions Through Collaborative StrategyUser Review - Vince - Goodreads
I enjoy Merchant's writing for HBR.org (and other venues). However, I was a bit disappointed by this book. While I'm sympathetic with her dissatisfaction toward top-down, ivory-tower developed ... Read full review