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address the problem agency for alcohol Alcohol and Drug ask questions Associates attitudes audi audience proﬁle audience segment audience to reach available behaviors broader population Bulletins campaigns Cancer Center Channels characteristics Clearinghouse for Alcohol communication program Contributing Factors creating CSAP Communications Team Culturally deﬁne Demographics Develop an Audience Developing Materials dience Drug Abuse Drug Information NCADI Effective ence existing data Feedback female adolescents ﬁrst forum Gatekeeper gathering gender goals and objectives group Health Communication health department help identify identiﬁed inﬂuence intervention interviews key questions knowledge lifestyle Marketing messages and materials National Clearinghouse NIDA order to help Planned message Planners potential target audience preteens prevention message primary audience priorities process Provides information Psychographic Qualitative research Reﬁne resources Reviewing Existing risk Rockville sage SAMHSA secondary audience Segment the Target Selecting Sources of Information speciﬁc sponsors Stage stance Strategy substance abuse problem surveys target population tion tional tive Wacker Drive