Conceptual and Empirical Contributions to Consumer Satisfaction and Complaining Behavior: Papers from the Sixth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 1-2, 1981Department of Marketing, School of Business, Indiana University, 1982 - Consumer complaints - 98 pages |
Contents
PART | 1 |
Satisfaction Disconfirmation and Comparison of Alternatives | 17 |
PART II | 25 |
Copyright | |
4 other sections not shown
Common terms and phrases
action alternative analysis asked Association attributes Bloomington brand buyers called caused characteristics choice combined compared comparison Complaining Behavior concept considered Consumer Satisfaction correlations cost decision dependent developed dimensions disconfirmation dissatisfaction dissatisfied durables effect equity evaluation expectations experience explained express factor feelings findings firms four higher houses important increased Indiana indicate industry inequity initial Journal less Marketing means measure nature Office organizations outcomes overall perceived percent performance personality planning Post postal predicted present problems purchase questionnaire questions Ralph rates reasons receive relative reported responses sample satisfaction/dissatisfaction satisfied scale scores selected separate significant situation social specific subjects suggest Table telephone theory third tion treated treatment University variables waiting