Conceptual and empirical contributions to consumer satisfaction and complaining behavior: papers from the Sixth Annual Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Indiana University, Bloomington, Indiana, October 1-2, 1981

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Dept. of Marketing, School of Business, Indiana University, 1982 - Business & Economics - 98 pages
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Contents

CONCEPTUALIZING CONSUMER SATISFACTIONDISSATISFACTION
1
Satisfaction Disconfirmation and Comparison of Alternatives
17
DISSATISFACTION AND COMPLAINING
25
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