Content is Currency: Developing Powerful Content for Web and Mobile

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Nicholas Brealey Publishing, Dec 8, 2011 - Business & Economics - 296 pages
4 Reviews
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn: What types of content best suit your specific business, market, and industry How key content tactics influence search engine rankings and sales conversion How to leverage social media to connect with your target market How to merge the many elements of your web presence Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

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Review: Content is Currency: Developing Powerful Content For Web and Mobile

User Review  - Kay Davis - Goodreads

This is a comprehensive book on the content lifecycle. It covers management and curation; strategy and planning; creation, marketing, and distribution. The book covers how to edit case studies, white ... Read full review

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User Review  - Cultural Studios - aNobii

This is a comprehensive book on the content lifecycle. It covers management and curation; strategy and planning; creation, marketing, and distribution. The book covers how to edit case studies, white ... Read full review

About the author (2011)

Jon Wuebben is a web content strategist, copywriter, entrepreneur, and online marketing leader. In 2003, he founded Custom Copywriting, one of the fastest growing content providers in the industry: www.customcopywriting.com. Wuebben was previously a marketer for Ford Motor Company and Kia Motor Americas. He has an MBA in International Marketing from Thunderbird School of Global Management.

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