Mix it Up: Popular Culture, Mass Media, and Society

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W.W. Norton, Jan 1, 2010 - Social Science - 238 pages
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A "non-textbook" introduction to the social significance of popular culture and mass media.

What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up, David Grazian answers these questions and introduces students to a sociological perspective of popular culture and mass media.

Based on the author's popular course at the University of Pennsylvania, Mix it Up focuses on the role of media and popular culture in everyday life, with a particular emphasis on the organization and functioning of the mass media industry; the increasingly blurry relationship between cultural consumption and production; and the social significance of leisure activities, from sports to shopping.

Whether it's DJ culture, YouTube videos, or mash-ups, Mix It Up takes an empirically driven (yet user-friendly) approach to examining media and pop culture from all corners of society. Writing in a "non-textbook" style, Grazian relies on a variety of theoretical perspectives and fleshes out his discussions with examples from empirical sociological studies as well as excerpts from field notes, face-to-face interviews, and other research materials collected over the last decade.

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Review: Mix It Up: Popular Culture, Mass Media, and Society

User Review  - Tara Brabazon - Goodreads

Oh dear. Popular cultural studies is such a rich, evocative and powerful field. My hopes were high for this book. The hopes were not realized. I am not sure who was the audience for this book. But it ... Read full review

About the author (2010)

David Grazian is associate professor of sociology at the University of Pennsylvania and the author of Blue Chicago: The Search for Authenticity in Urban Blues Clubs and On the Make: The Hustle of Urban Nightlife.

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