Organisational Change and TransitionEssay aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Sprache: Deutsch, Abstract: Change is inevitable for corporations in order to gain and sustain a competitive advantage within global markets. Referring to Peters and Waterman (2004), the McKinsey 7-S model provides a valuable basis to identify the current situation within Biscuit & Co Ltd (BCL). [...] In 2004, after initiating a massive change programme within BCL, Murphy pushed for a new product launch supported by the Board of BCL. Although the product launch seemed to be successful, Murphy's actions caused massive conflicts between production and sales & marketing and damaged his relationship with Andrew Eastern. The most striking issue, based on the findings, is that Murphy implemented a change programme that was contradictory to the corporate culture and did not involve permanent status employees. |
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11 December 360-DEGREE FEEDBACK author’s Balanced Scorecard BCL’s BCL’s corporate BCL's corporate culture BCL's employees BCL's workforce Biscuit & Co Business Units Change and Transition change process change quadrants model change sponsor change team Cold organisation Competing Value Framework Corporate governance structure E-Journals Eastern and Murphy EBSCOhost Eight Step Model Figure Hartnell Harvard Business Review he/she Human Resource Management improved change programme innovation Investigation into Richard Jossey-Bass PsycINFO Judgement upon Murphy’s Kaplan Kinicki Kotter’s change quadrants Kotter’s ESM Leading change level of urgency Ltd Appendix Management at Biscuit Management by objectives marketing & sales McKinsey 7-S model Murphy’s change initiatives Murphy’s Change Management Nadler negative Nikolaou Organisational Change permanent status employees Positioning of Biscuit Possible instruments proposed change strategy Quality circles refreeze Richard Murphy’s Change ROCE Shared Values Skills Source structure for change successful change agent transformation efforts fail UK Sales Freddie unfreeze viewed 11 viewed 9 December